Evaluation Question 5

Our target Audience was mainly girls ages 15-20 however males may also want to watch this film as men, stereotypically would rather watch an action or a horror over a rom-com or other such genre.
To attract the audience our main character was a girl ages 17 meaning our target audience would be able to relate to her easily. The mockumentary part of our opening would not usually appeal to the target audience however we used contradicting views between her peers and her teacher which would be more realistic in the way a girl this age acts in front of teachers and people her own age making it more realistic and believable. these contradicting views also create an enigma for the rest of the film about the real identity of the victim.

Evaluation Question 4

Who would be the audience for your media product

Target Audience of Blair Witch Project

We got a lot of inspiration for our film opening from the Blair Witch Project. It is a 'mockumentary' like ours, and in the same genre of horror. We hope to appeal to the same sort of audience as they did. Therefore, we can learn a lot about our target audience from this film.

I've established that the target audience of the Blair Witch Project is mainly young people 15-30 who enjoy horror and thrillers, and in particular have an interest in film-making and/or supernatural things. The Prezi below explains this in detail, and how they marketed the film to these people.

Where Else Are We?

If you want to see us on other social media sites, we have set up accounts on Instagram and Facebook so that we can reach a wider audience.
Instagram: Lighthawkproductions
Facebook Page: Lighthawk Productions

Structured Reality

Structured reality programs are based around real people, put into pre-arranged situations and filmed talking naturally. For this sort of filming to work well, the filming and production team have to be trusted by the cast, so that the cast feel comfortable talking in front of the cameras as if they aren't there.

The constructed situations have to be planned well, as they have to respond to previous happenings and events, the situation also has to have an interesting result for example two people meeting after having an argument or after a party. These situations won't be scripted but it may be easy to predict the nature of the conversations which has to be taken into account when devising situations.

These sorts of shows are currently aimed at a younger demographic as the sorts of people and situations may appeal more to them and as a result of this are only shown on digital channels.

Target Audience

The target audience of our film opening is going to be mainly young people. This means we will have to cooperate with the relevant legislation enforced by the British Board of Film Classification.





The 15 label means nobody below age 15 can buy, rent, or watch the film in the cinema. The Prezzi below displays what the British Board of Film Classification states is not allowed in a 15 rated film.





The 18 label means no-one under the age of 18 is allowed to buy, rent, or watch the film in the cinema. The Prezzi below shows what the British Board of Film Classification states an 18 is not legally allowed to include -