Target Audience of Blair Witch Project

We got a lot of inspiration for our film opening from the Blair Witch Project. It is a 'mockumentary' like ours, and in the same genre of horror. We hope to appeal to the same sort of audience as they did. Therefore, we can learn a lot about our target audience from this film.

I've established that the target audience of the Blair Witch Project is mainly young people 15-30 who enjoy horror and thrillers, and in particular have an interest in film-making and/or supernatural things. The Prezi below explains this in detail, and how they marketed the film to these people.

Why Horror?

Why we have chosen Horror as the genre for our film opening.
Inspiration: We  have been inspired by Films such as the Blaire Witch Project and Paranormal activity to create a 'Mocumentary' style Paranormal found footage Horror. 
Costs: the costs of filming something like this is very low, the Blaire Witch Project was filmed on a very low budget compared to other films and made a lot of money despite this. for us, using handheld camera work is not only the look we are going for but would also be very cheap.
SFX: We have dicussed filming in black and white or putting a night vision effect onto the footage which we feel will enhance the look and feel of our work.

Possible Filming Location

Location: Battle Abbey School

Battle Abbey is a historical building located in East Sussex. As well as the medieval architecture the Abbey contains 'the ruins' from the collapsed church. The Abbey has been investigated in recent times due to paranormal scares and ghosts. 

Typical locations of horror films: Typically horrors are filmed in and around historical or deralict buildings and 'haunted houses'. They may also be filmed in places that we see as safe such as homes or schools, which shows the audience that anything can happen, this adds fear.