Target Audience of Blair Witch Project

We got a lot of inspiration for our film opening from the Blair Witch Project. It is a 'mockumentary' like ours, and in the same genre of horror. We hope to appeal to the same sort of audience as they did. Therefore, we can learn a lot about our target audience from this film.

I've established that the target audience of the Blair Witch Project is mainly young people 15-30 who enjoy horror and thrillers, and in particular have an interest in film-making and/or supernatural things. The Prezi below explains this in detail, and how they marketed the film to these people.