Why Horror?

Why we have chosen Horror as the genre for our film opening.
Inspiration: We  have been inspired by Films such as the Blaire Witch Project and Paranormal activity to create a 'Mocumentary' style Paranormal found footage Horror. 
Costs: the costs of filming something like this is very low, the Blaire Witch Project was filmed on a very low budget compared to other films and made a lot of money despite this. for us, using handheld camera work is not only the look we are going for but would also be very cheap.
SFX: We have dicussed filming in black and white or putting a night vision effect onto the footage which we feel will enhance the look and feel of our work.